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Selling Dodge and Chrysler: The Official Reply
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Feb 4, 2025
Why the idea of selling Chrysler and Dodge is loony to begin with, and the official reply from FCA/STLA! #mopar #dodge #chrysler #carnews #stellpower
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0:00
hi everybody this is motel's Dave and
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I'm here to say that today Chrysler beat
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me to the punch well by Chrysler I mean
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stantis sorry or FCA us or stantis North
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America so here's how it boils down is
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that we have stellantis that's the big
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one the big company that's named after a
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pharmaceutical and that's the merger of
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Fiat Chrysler and pujo which includes
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citrin and opal and Alfa Romeo and
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Maserati Etc and Jeep and so on and then
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there's tantis North America which I
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think goes without saying and then
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there's FCA us and FCA Canada so today
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they just announced that they are not
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going to sell off Chrysler and Dodge at
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least they have no plans to do so and
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duh who really thought that they would
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be doing it I mean yeah some people on
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YouTube like me doesn't take that much
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to be on YouTube you need a camera and
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you need some time and you need somebody
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to actually watch your
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video doesn't make you brilliant doesn't
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make you authoritative doesn't mean that
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you know anything selling Chrysler and
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Dodge well yeah that would make so much
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sense so how would they sell regular old
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cars that they need to get their
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corporate average fuel economy figures
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into sane territory so they can stop
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paying Millions tens of millions
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hundreds of millions to Tesla or maybe
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rivan or maybe some other upand
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cominging competitor who's going to
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steal their business at some point and
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the answer is they can't they need
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chryler and Dodge because that's the
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mainstream that is in theory where they
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should be making the bulk of their sales
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although as we all know they're making
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the bulk of their sales from Jeep and
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RAM but is that sustainable not really
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and this whole thing that Sergio did
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where he cut and cut and cut and he
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canceled the dart he canceled the 200
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well there you go there's the midsize
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sedan and the compact sedan they're
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still very popular admittedly they're
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mostly very popular if they have a
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Toyota or Honda logo on them or a Mazda
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logo OR Subaru logo but they're still
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very popular and they are still part of
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the heart of the market and usually then
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you have the crossover that's almost
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exactly the same but taller and if you
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really want proof of that look at Mazda
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they don't make any bones about it the
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point is they were never going to sell
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chry and Dodge they're giving christler
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and Dodge a 10year chance they've said
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so over and over and over and over and
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over and over and over and over again
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and I think we can believe them they've
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got six or seven years left I don't have
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the exact count of years left but
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they've got Stella large is going into
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production in two plants in the US the
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Dodge Charger yes it's
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delayed of course when you have a big
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project and it's not complete yet and
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you start laying off all sorts of people
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and then changing the way that they work
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and say well now you're in a global team
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and you got to come into the CTC so that
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you can spend your all your days on Zoom
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talking to people who aren't up to speed
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on the project and who are in all other
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parts of the earth and maybe don't speak
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English quite the same way that you do
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uh yeah that's going to slow things down
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a bit and and so we don't have the
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charger actually out at dealers yet but
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it's coming we know it's coming we've
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seen it you know they've shown us the
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charger we know it's on the way here
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it's going to have battery electric and
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gasoline variants and we can be pretty
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sure there's going to be a shorter
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wheel-based version of it because the
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current charger is huge so there's
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probably going to be a shorter wheel
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based version and that might be called
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The Challenger and it might not and then
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there's probably going to be a Chrysler
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on the same platform well we're pretty
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sure there is they've said that there is
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there probably is going to be and then
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you've got Stell medium coming up the
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first one is going to be the Jeep
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Compass that's coming out of the
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Brampton plant no they're not selling it
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to
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byd that's another rumor that we can
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just sort of toss out there yes people
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from byd visited the plant so um because
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you know they visit each other's plants
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on a regular basis sometimes it's at the
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behest of the company selling the
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robotics saying look buy our robotics uh
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we'll make an arrangement you can go and
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see them being installed or see them in
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action at such and such a plant go over
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there and take a look or maybe stantis
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is planning to buy something from byd we
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don't know for all we know they are
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thinking of buying batteries or motors
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from byd all sorts of reasons that they
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could be there so main thing is is that
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stantis came out today and said guys
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we're not selling Chrysler or Dodge we
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don't know why we have to tell you this
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again we're not doing it we don't know
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where you get these ideas stop talking
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about it Chrysler and Dodge both get
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another chance and hopefully they work
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out you know know it's a century since
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the first Chrysler made and sold I'm
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going to have a book on this coming out
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very very soon if you're interested in
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the book on Chrysler the first century
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not the title then stay on this channel
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and I'll tell you about it later and
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I'll give you a chance to buy an early
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copy you can have it signed if you want
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to uh and you can get a discount if you
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want that but it's going to be available
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very soon and it would be nice if
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Chrysler had another Century anyway one
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thing that we do know is that in the
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next few years Chrysler and Dodge will
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stay within stellantis they not going to
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sell them to Walter Chrysler's
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great-grandson they're not going to sell
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them to byd and they're not going to
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sell them to Mattel so I'll see you soon
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and hopefully uh you're happy with the
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news maybe you're sad with the news I
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can't tell uh but I really don't think
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that the selling price R Dodge rumors
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ever made any sense and I think that if
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they're going to wind one of them down
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they would probably keep the name in
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play in trademarks by selling models and
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stuff like that I don't think that they
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would let another manufacturer use it
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but when you think about it if you want
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to sell PUO in the US you're not going
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to get very far first of all Americans
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don't know how to spell pujo generally
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and that's fine uh secondly people don't
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want to spell pujo which I fully
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understand every time I type the word
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pujo my finger say why are you making me
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do this and uh we're not going to have
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Citroen here most likely and we all know
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what happened to Fiat and Al Romeo in
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the US if they want to sell mainstream
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cars and Crossovers and such in the US
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it's going to be through chrys waren
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Dodge now if one of those fails in the
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next few years if they give it all the
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resources it needs and it still
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fails then we'll see another brand and
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what will that brand be well they've got
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a lot of choices don't they because if
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you look at just the Chrysler end of it
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their history goes to Hudson and Nash
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and Maxwell and doto and
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Imperial um and a bunch of others and
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they can well they probably can't bring
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in their English Brands like Humber and
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Helman and Sunbeam because they sold all
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of those ironically to PUO so I guess
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they could bring them back but there is
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a whole bunch of choices that they could
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use uh if they failed with Dodge or
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Chrysler now my guess is Dodge is
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absolutely going to rebound when it gets
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new product and I can only hope that
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Chrysler does and that depends on how
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they bring back Chrysler and we'll know
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that soon uh this is now much longer
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video than I thought it would be so I'll
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wrap it up and I'll see you soon
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