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Three fun Mopar press kits (unboxing)
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Feb 4, 2025
An oil can, a can can, and a spray can - all for press kits! See the unboxing and learn a bit more about Mopar in this era! #unboxing #mopar #presskit
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0:00
hi my name is Dave I write for
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motels.com I used to write for alar.com
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which I started I think in 1994 or so
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maybe it was 93 anyway uh I've got some
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interesting Mopar stuff here for you and
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I do mean Mopar but first I want to show
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you something from RAM and this is a Ram
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uh as you can see my name is RAM and the
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nice people at uh what was then Chrysler
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Group I think but they sent it to me in
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the hospital and I was having some bits
0:31
and pieces taken out and the prognosis
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was not very good and it cheered me up
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quite a bit and I wanted to say thank
0:37
you again so if you're watching guys I
0:40
really did appreciate it I still
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appreciate it and I think of you
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whenever I see this Ram which was today
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partly because I was taking out this
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lovely uh
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Mopar uh oil can and you can see it says
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2013 media information on it and you
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might be wondering about that especially
1:00
when you look at the back and you see
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that it
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is uh it definitely looks like an oil
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can doesn't it but it says here where it
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would normally have the SAE logo you've
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got your uh 2013 Mopar press information
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logo
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instead so it's a very clever design and
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basically you unscrew the
1:22
cap and you had to love Mopar press kits
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and and I this time I mean all the
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Chrysler press kits for because they
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really went over and Beyond they got
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really splashy I already did a video on
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this snakes skin Return of the Viper uh
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SRT Viper press kit from 2013 and of
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course they made uh some fun Mopar press
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kits really after other companies and
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even other divisions at uh what became
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Fiat
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Chrysler uh it still a Chrysler Group at
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this point had gone to just here's a USB
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drive here's a generic USB drive hey so
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let's see so this can it splits open I
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want to make sure I'm doing it up it's
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magnetic and you see inside it's not
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just some cheap USB thing it's three
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things here you've got
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your the Mopar let's see is this a press
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book or a pad your Mopar pad and then uh
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everybody needs a pen is this just a pen
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or is this something special
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I am
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guessing aha you know I really would
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have used this much more if I had
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realized before that it was an
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interchangeable bit
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screwdriver and it keeps the bits over
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here
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at this looks like a slot one a slot
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three a slot two and a couple of little
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itty bitty Phillips heads
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and those all go in those all go in
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through the top
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here so this is just one of your little
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useful screwdrivers I'm going to have to
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leave this thing out of the case so I
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can use it
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again uh this one actually is a pen I'm
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pretty sure it's a tiny little one
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and
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aha it is a pen but it's a pen that can
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be very small or normally sized and
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finally your USB thumb drive containing
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all the Mopar information in this nice
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Chrome etched case and you'll see on one
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side it's Mopar on the other side it is
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www.mopar.com
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and
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then let's
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see some people might do this better
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than I do it wouldn't be at all
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surprised
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ah-huh here is your standard USB stick
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that's one of the kits and a little RAM
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and again see it comes
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together again it comes together with a
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nice snap because it's held together
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magnetically and to make sure you screw
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it
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on next up spray can 2016 media
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information open it up gear shift for
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manual transmission to that that was
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upside down let's see it must be a
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reverses on the
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right so that that tells you which me
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which transmission it is and on the
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other side your USB
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drive so this one only has that as far
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as I know you know what I've never taken
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this foam out find
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out that yes that was all that's in it
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and then finally we
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have this
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can shows all of the Mopar logos you can
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see that Mopar went through a long time
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when they were really you know this
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brand was born uh in 1937 yes I look
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back in case I got the date wrong I'm
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doing a book on chryler brand and uh it
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goes back to 1924 because that's when
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Chryslers were first introduced and then
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made and then sold in January of
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1924 uh and so I've got all these dates
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floating in my head now but this is uh
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the original Mopar symbol and it takes
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you through the years it got much more
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modern in which one was
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this ah 1939 how's that but then the one
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that we all know today is really from
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1964 as are many fine things like the
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Plymouth Barracuda uh the Civil Rights
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Act um Doctor Who I guess I'm going to
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be ml use my fingers it was already
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partly open and inside we have a spark
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plug you know you got to love these guys
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I mean can you imagine how much this
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stuff must have cost them to uh
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make and here's your USB thumb drive the
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Ingenuity of the people who did these
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Mopar press kits is just amazing to me
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you've also got a 75 years of Mopar
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booklet pointing you back to Mo
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um mopar.com it's got various facts a
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lot of which will be wrong now and one
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of the interesting things about Mopar
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under Fiat was first it was run oh yeah
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here's a little tag saying
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contains uh product information and
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photography so I guess that this was
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over the spark plug when I first got it
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so I'll just back over there when Fiat
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took over Chrysler they put a guy named
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Petro gorlier in charge of mopar and he
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was just an amazing guy and the people
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who worked with him really really liked
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him as far as I could tell I can tell
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you I really liked him an amazing guy
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very upfront I think he had great plans
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for Mopar I really think he wanted to
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improve dealer service rather
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dramatically and that's hard to do with
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the franchise system Petro was trying to
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increase customer service at the
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dealerships he was trying to get weekend
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hours for people who work 9 to5 he was
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trying to get late hours at least one
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day a week and he pushed through the
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Express Lube thing uh I don't the
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express lane I do remember what it's
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called and uh he also took along an
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espresso maker everywhere he went that
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he bought from his personal income I
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mean he spent to buy this thing and then
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he took it to every car show so if you
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wanted espresso or cappuccino you could
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get it from a commercial raid espresso
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cappuccino maker uh I really really
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enjoyed the times that I got to
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interview the head of mopar when that
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was Petro gorier I think he really
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immersed himself in the history and in
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what had been done well in the past and
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he really tried to make it work and
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while we're here talking about Mopars as
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you know the name Mopar has generally
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been assigned by people outside of
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Chrysler to mean all chry Lords it's
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like Ford is called the blue oval GM is
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called the general by the way there
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wasn't an actual General Motors but
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there wasn't actual General Mills this
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all comes down to the point of the Mopar
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minivans book that covers all of the
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Mopar minivans from when they started
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working on them in
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1972 not at Ford at Chrysler despite the
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stories that you might have read but
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Chrysler pretty much had a vehicle that
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looked like this original
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minivan by the time that you hit the
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mid-70s so I'm going to say go out find
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the book it's on Amazon there's an older
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copy on Apple Books that's very cheap
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and if you want one from me you can let
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me know and I'll see what I can do about
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that I might even sign it if you ask
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Atlantis North America media people I
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really still appreciate what you did
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when I uh wasn't feeling well and Petro
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I really
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appreciate uh the time that you gave so
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that I could relay what was going on
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inside of Chrysler to everybody else
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through
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allar uh my new site is mol tales.com I
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hope that you'll come by take care
#Other