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Chrysler: 101 Years, Through the Decades
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Jun 6, 2025
Chrysler’s official “100 years” video, celebrating 1924 to 2025. If you really like Chrysler history, find the book Century of Chrysler on Amazon!
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0:01
[Music]
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brand like Chrysler can't be around for
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100 years without bringing out some
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really cool products
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a car so revolutionary in its mechanical
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betterments that it was destined to be a
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sensation it all started with the 1924
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Chrysler the first vehicle that Mr
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chrysler really wanted to put his own
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name on it was sleek it had a better
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design than most vehicles out there it
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was lower really the the important parts
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were the high compression engine which
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was more performance than most vehicles
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had out there plus the four-wheel
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hydraulic brakes which were standard
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equipment this is something that Mr
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chrysler always wanted a safe vehicle
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and value for the customer
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so then 1930s uh we brought out the
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airflow and this it's really they
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advertised as the first modern vehicle
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and it truly was this is the first
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vehicle to use a wind tunnel in its
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design had a tubular steel frame mean it
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was very rigid and very safe here it
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comes on its death drop leaping clear of
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the ledge and landing with crushing
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impact in the rocky shale beneath they
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changed the architecture of the vehicle
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to move the axles front and rear for a
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better ride
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the 1940s of course we were very busy
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with the Arsenal democracy and providing
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uh things for our troops and for our
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government all over the world but after
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the war they brought out the town and
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country and this wood vehicle it really
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kind of was Americana really it was
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vehicle you know your Hollywood people
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own and it really set the uh standard in
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in design and really built Chrysler's
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reputation as a design company and an
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elegant company
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the 1950s of course so much went on from
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the early concept cars and design
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styling of Virgil Xner to the Chrysler
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300 and in early 1955 we released our
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first model the Chrysler 300 300 for
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horsepower chrysler 300 it's the first
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car from the factory that could put out
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over 300 horsepower and was built for
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performance with upgraded brakes and
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even the badging had checkered flags on
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them
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we then brought out the fins in Dotto
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for 57 you just touch a button and go
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split-second getaway and the most
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exciting car in the world today anybody
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in the world will look at a vehicle with
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fins on it and know that that car came
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from America and the Chrysler brand
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really is the the brand that brought
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those
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out so in the 1960s Chrysler brought out
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fuselage styling and it really reflected
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the times this is the 1960s where we're
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going to space we're going to the moon
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and uh it's really kind of a rocket ship
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looking car uh when you look at it the
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the whole side of the vehicle uh it
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looks like it could be a rocket ship and
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that's really went across all brands
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that look
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Chrysler finer than ever in 1973
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1970s was a was a difficult decade we
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were transferring from um larger
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vehicles um to smaller ones because of
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the uh changing taste in the uh consumer
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as well as the oil crisis in 1973 so
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Chrysler brought out the Cordova their
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first small Chrysler shortly after that
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things transitioned again uh to
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front-wheel drive vehicles if you don't
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agree they're the best Chrysler ever
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made the very best America has to offer
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at a sensible price then I'm in the
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wrong business oh one more thing if you
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can find a better car buy it in the
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1980s brought back the convertible the
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Town and Country convertible in 1982 and
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there hadn't been a convertible in the
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American market uh since 1976 so again
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you know the brand's leading and of
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course the minivan came out in 1984 a
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segment that did not exist until this
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company created it and now we've been a
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leader in that segment ever since day
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one when those vehicles came
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out throughout the 1980s the design
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changed uh became more modern they moved
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to an updated Learon at first but then
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in the 1990s is when the Town and
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Country minivan arrived and then of
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course cab forward design came out in
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1993 a a very modern interpretation of
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design late 1990s saw the PT Cruiser
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which was you know a retro car but a fun
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one and it still has a loyal following
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and when you see a PT Cruiser you know
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what it is and uh it's it's just a fun
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car and of course the 300 came back in
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2005 you know an iconic car that it
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looks dated you know really back to the
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original 300 really paid homage to that
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original car and of course the Pacific
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came out in
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2016 you know the most awarded minivan
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ever and still leads the
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market so drawing upon all these decades
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you know you can see that it's a company
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and a brand that uh is going to be at
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the forefront going forward is going to
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be bringing out new technology is going
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to be leading different segments um cuz
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that's what we've done for the last 100
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years
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[Music]
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