The worst Dodge, Chrysler, and Jeep re-used names
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Oct 2, 2024
What are the worst internal re-uses of Mopar names over the past century? Let’s dig in and find out! Can you top our pics of the worst re-uses of Dodge, Chrysler, Jeep, and Plymouth names?
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Hi there, this is Motel's Dave. I'm here to talk about the worst reuses of Mopar names on actual Mopars
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Probably the worst reuse is the Dodge Aspen coming back as the Chrysler Aspen
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Now, the Dodge Aspen was in some ways quite a nice car in that it took the old Valiant that had been around for a long time
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It gave it a more comfortable ride. It gave it a much more upmarket interior
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It did a lot of things well. but it was also very poorly tested, brought out a year before it should have been brought out
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early rust out, all sorts of little problems, rattles, shakes, things breaking
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Aspen was not a name that you'd think Chrysler would want to remember, but they brought it back for a Chrysler SUV based on a Dodge Durango
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Why did they do that? Who knows? Another one, which is somewhat less awful, is the LeBaron
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and here you have an imperial name for the absolute top car
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Chrysler could make, and you bring it down and you slap it onto a version of the Aspen and Valari
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The first compact Chrysler was the Chrysler-Liberin, and that was the name taken not so long ago
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from the Imperial, the Hornet. So we have the famous Hudson Hornet. This is a full-size luxury
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car with a really hot six-cylinder engine, a straight six, and the big thing about that was that
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They had a dual carburetor option with two two-barrel carburetors, and they really optimized that engine for power
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and the Hornet went out, and it dominated NASCAR for a while, as shown in the movie Cars from Pixar
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And how did it come back? Well, it came back first on a economy car, the AMC Hornet
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and then it came out on the Dodge Hornet, which is based on the Afro-Mail-Tenali
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which is based on the Jeep Compass, which is based on the Dodge Dart, which is based on the Afromeo-Jolietta
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Hornet is a great name. But if the current one doesn't have that much in common
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other than aspiring to high performance and it's got great handling, and then you look at the original full-size Hudson Hornet
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luxury car and you say, oh, okay, you're probably expecting me to say
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that the current Dodge Hornet is the worst reuse of the name Hornet
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and I'm not going to, that was the AMC Hornet. It was originally a full-sized car
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and now for 1970 to 77 it was an economy car, and a compact at that they sold the hornet for less than two thousand dollars and let buyers choose two six cylinders a one ninety nine or two thirty two and the two the 232 at an optional two barrel that brought it to 155 brake horsepower which would be roughly 100 net horsepower
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To get to the Hudson Hornet level, you really needed the Hornet SST, which had an optional
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304 cubic inch V8, which made the Hornet, which was fairly light, kind of quick, as in zero
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to 16, 10 seconds, and it only produced 210 break horsepower. which made it similar to the Economy 318 over at Chrysler
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But it was really an economy car, not a sports car or luxury car
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We have the Dodge Stealth. And that was a rebadged Mitsubishi. It was a true sports car, quite expensive, quite powerful if you got the turbo version
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Not so much if you got the regular V6. Still pretty quick for the standards of the day
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And they're talking about bringing that back as an all-electric Chrysler crossover
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One which I think a lot of auto riders would bring up is the Dodge Challenger, the fire-breathing muscle car that was designed to be a fire-breathing muscle car from the start
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It was engineered to accommodate the biggest, most powerful engines Chrysler had
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And today they're quite valuable. The 70-74 Challenger, which is very similar to the 70-74 Barracuda, they did not sell well at all
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and eventually they came back as a Mitsubishi, a compact Mitsubishi, a compact four-cylinder Mitsubishi
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Now, they were pretty quick for their time, but still slapping on the Dodge Challenger name to those Mitsubishi's
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was maybe not the best decision that they ever made. Next up, as long as we're talking about muscle
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let's talk about the charger, this beautiful intermediate or mid-size sports car
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always a two-door, very beautifully styled, very, very popular for a while
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And what do they do with them? Well, they run out of money for a separate body
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so they slapped a nameplate onto the Chrysler Cordova. And there were precious few differences from the outside
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between a Cordoba and a Charger SE. And then, just to make sure
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they took the Charger SE when that was done, when that had run its unpopular course
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they eventually stuck the Charger name onto a 2.2-liter version of the Dodge Omni spin-off, the O2-4
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Let's go back even further. Worst reuse of a name was Chrysler when they applied it to the old Maxwell Because here you have this really revolutionary advanced new Chrysler car Well maybe not revolutionary but definitely a major step of evolution
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And what do they do? They say, oh, you know that old Maxwell that's been limping along that we've
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basically fixed up as well as we can? The one that has mechanical brakes and a kind of primitive
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engine that we didn't design, let's slap the Chrysler name onto it. They did that in mid-1925
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and by 1927 they decided, oops, that was a bad idea. And so for 1928, the Plymouth was born
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The Plymouth was just another evolution of the Chrysler 4, which was an evolution of the Maxwell
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and that took this low-price car away from Chrysler. All right, now some people are also going to come out
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and say that the Dodge Dart was a muscle car, which I guess it was, if you got the Dart Sport with the 340
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but the vast majority were Slant-6 economy cars. There are just so many slant six darts made in so few high-performance darts of any kind, 3-83 engine, 340 engine, whatever
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So not really thought of as a muscle car primarily then. It was an economy car
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So I'm not going to really keep it in the running for worst reuse when we talk about the 2013 Dodge DART
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Because that was really following in the original's footsteps to a large degree
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it was a slightly larger than most compact car. It had engines that were in line with the competition
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It was basically in the same category as the original dart. And if they had made an SRT version
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then it would have been a really good reuse of the name because, yeah, no rear-wheel drive, I get it
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But it was still the same class of car with different technologies
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New Yorker, I'm not so sure about, the E-Class New Yorker really doesn't come close to the old R-body New Yorker or the C-body New Yorker
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but understanding where the company was coming from, I can sort of forgive that. Sort of, but on the other hand, I also have to think that the C-body and the R-body New Yorkers
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were built on a body that was really engineered to be a Chrysler, and the E-Class was just a
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stretched Plymouth Reliant. The Monaco, the 80s Monaco, that was a Renault for heaven's sake
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It wasn't even a Chrysler vehicle. What it had in common with Real Dodge Monaco
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not all that much. It was a fairly big car, so there was that
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It was nicely appointed. You know I could live with it being a Monaco overall Now then we get to the Jeeps and that a little tougher because you have two of them that came back the Cherokee and the Wagonier Original XJ Cherokee way ahead of everybody else
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in terms of general design and some of the technologies. It was just an amazing vehicle. It was a
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once-in-a-lifetime achievement, just unbelievable. A good, comfortable, quite competitive, on-road vehicle. I could handle very tough off-road trails. Had an excellent, advanced four-by-forces
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that was easy to use, and it had amazing ground clearance, but it wasn't that high off the ground
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So they managed to keep the door sills and the floor fairly low while having all the important underneath bits quite high up
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and that required a lot of ingenuity. It was a very, very clever vehicle. It was surprisingly lightweight for what it was. It was amazingly lightweight
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It was just an unbelievable achievement to Cherokee, the old XJ Cherokee
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And then we have the current Cherokee, which is no longer made
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can handle the portions of the Rubicon that Chrysler preserved at Chelsea just after it bought AMC
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for testing new jeeps on. If you bought the trail-rated Cherokee, it was quite off-road competent
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The problem is that they made all those not-trail-rated Cherokees, too, which kind of dilute the
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whole thing that had no skid plates. It didn't really live up to the name. And the original
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Wagoner was, again, in some ways, a technology tour to force, in that it had the first indexed
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independent front suspension of any 4x4. It had an automatic transmission, the first 4 by 4 with an
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automatic. And it was a big comfortable wagon. Kaiser Jeep relentlessly advertised that it was two
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vehicles and one. It was a luxury wagon and it was also an off-road vehicle. The current
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wagon here is a beautiful luxury car inside. On the other hand, when you come to off-road prowess
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I have no idea because Jeep just doesn't talk about it. They don't release it. I don't believe that
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they have skid plates on the wagon here, and I really would be reluctant to take one off-road
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even though the RAM platform, the RAM-1500, can be a great off-road vehicle, as the Rebel shows
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So those are my candidates for the worst reuses of Mopar names by Chrysler itself
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Do you have one that's worse? Let me know. Do you disagree with my judgment? Let me know that
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too. It's in the comments. That you might be interested in buying a century of Chrysler
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are now available on Amazon and Barnes & Noble and Apple Books
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A Century of Chrysler by David Zatz. And with that, I'll sign off
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