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We can do it! Behind Lee’s New Chrysler buttons
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Feb 4, 2025
The story of the ‘We can do it!’ buttons and energizing a demoralized company—bringing Chrysler back from the dead...
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and what was the weekend do it badge
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what was it for it was given out to
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Chrysler employees by the new chrys
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Flore Corporation this is not the
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original one created in 1925 basically a
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holding company over Maxwell and chers
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which had been making Chrysler cars
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since January 24 this is the new one
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that occurred when Lea aoka was hired
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out from Ford Chrysler had a few big
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issues at that point they had debt and
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they had indecisiveness and a loss of
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confidence so coka came in and he tried
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his best with the financial side he had
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to do every last thing he could do
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before he went to the government and
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said look we need some loan guarantees
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because we've got these great K cars
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that were here when I showed up but
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they're so close to coming out and they
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will do so much to rescue this company
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he just got to give us the chance that
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worked for the government side
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internally he brought a real new
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excitement to the company so exciting
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that people would actually put on these
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pins I'm sorry that this one's not in As
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Good shapee As it could be but you can
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see it is meant to be a pin and people
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did wear these I may or may not have
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gotten this one from JP Jones but we can
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do it and they really did do it first
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they came out with the K cars and they
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were really remarkable for the state of
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American cars at that point and they
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were a huge leap forward in packaging
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and in what you got for the money
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somehow it makes us feel better to look
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down our nose at the old K cars and say
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well those were just drunk they didn't
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have V8s blah blah blah but the fact of
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the matter is that the K car was the
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kind of car that people actually buy it
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was the Toyota Rav 4 of its day so it
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was a big deal for Chrysler to get a car
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like that that not only bested Chevrolet
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and Ford but arguably bested many of the
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imported cars as well if you wanted a
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roomy comfortable car the K car was
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actually a a great deal we all know what
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came
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next but just in case you
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forgot we can do it brought in the
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minivans and this is the book about
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minivans this is a comparison of the
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minivan size that they were projecting
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at the time against a regular B van
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commercial so did the little pins
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actually help did it bring the minivans
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that were at chryler long before Lea
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coka showed up to fruition and the
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answer is it played a part by boosting
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Mor these little pins really help Christ
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Lord turn the corner maybe it's worth
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thinking about the question of whether
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we can do it good Christ Lord going
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alone at this point this is Dave signing
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out
#Automotive Industry
#Chrysler
#Mini
#Motor Vehicles (By Brand)