Without fuss, Jeep has cut prices, depending on how you spec your vehicle. Yesterday, Stellpower pointed out that red, white, and blue are all “free colors” now, while the 2025 Jeeps only had one free color; every other paint was $595 (colors except for red, white, and blue are also $595).
That wasn’t the only change, though. At Allpar, valiant67, who discovered the red, white, and blue gimmick (which is not being echoed by Dodge,) spotted other price cuts. Building the same Wranger Sahara in Hydro Blue, with optional wheels, a body-color hardtop, and Popular Equipment Package, powered by the V6, he found the final price had dropped by around over a thousand dollars—even though the incentives fell from 2025’s $5,500 to a more reasonable $3,000. His math:
2025 — $49,370 + $8,680 options + $1,995 fees – $5,500 = $54,545
2026 — $48,000 + $5,785 options + $1,995 fees – $3,000 = $52,780
The 2026 Wrangler Sahara costs $1,370 less (list price) than the 2025 did, despite lower incentives; the options have come down by nearly $3,000, so the amount buyers pay, before negotiation, dropped by around $1,800—or around $1,200 less for colors like the one of the Rubicon above.
The Sport S now includes the LED light group, which had been $1,995. The Sport S went up by $800, but the total price for those who wisely demand LED lights dropped by $1,195.
This is not a complete list, but it appears Jeep is adjusting for higher competition.
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