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Chrysler’s flexible manufacturing: Impressive but perhaps underused

Flexible manufacturing, pioneered by Chrysler in the 1990s, was a set of practices in engineering and manufacturing meant to allow the same assembly line to make different vehicles, without changing tooling. The company could, by the time Mercedes took over, make completely different vehicles on the same linewith any changes made between vehicles, without delays.

welding in 2009 (flex manufacturing at Chrysler)

The setup worked by using special robots and computers. Robots generally had tooling or spot welders on the end of their “arms;” with flex, they could quickly swap the tooling or welders between cars, or simply apply their arms with different motions, welding in different places. In paint shops, the same robot arms were acted differently to match the vehicle in front of them.

The main requirement was simply that both types of car fit on the line and within the space envelope needed by the equipment. Chrysler plants were built to make two completely different cars at once, interchangeably, with a third different vehicle being piloted as well.

making minvans

The setup required flexible robots and computer networks, which is one reason it took so long to arrive. Before that, flexible plants did exist, but they had humans making various types of cars, and mistakes were fairly common, e.g. having Dodge name badges on Plymouths, or mismatching mirrors. By the 1990s, Chrysler was able to tap fast computer networks, as well as computer readable barcodes and even radio identification (RFID) tags.

Vehicles were moved from station to station by carriers, which usually had four points supporting the body as it was built (once the tires were installed, the vehicles tended to go onto a flat track). Keeping the same points on different bodies allowed for a good deal of variation.

The flexible body shops had no huge fixtures and jigs engineered to create a single part or vehicle. In the Belvidere plant, which made the related Compass, Patriot, and Caliber—based on the same essentials, but in very different forms, as a sedan, wagon, and boxy-like SUV—the same robot could easily assembly and weld a part for each of the three, one after the other... and a fourth part for a completely different vehicle as well.

dart and partriot

Chrysler photo: building a 2013 Dodge Dart on the same line as the old Jeep Patriot

Platforms were redefined as dimensions shared between different “top hats” (upper bodies) and collections of hard chassis parts. That provided the opportunity to have far more variation between cars made on the same line, again without having to stop to retool. While earlier platforms had been defined by some possibly odd measures, like the tilt of the windshield, they now only represented hard points and space.

Any changes or new models could be set up by downloading new software to the robots, without fixture rework and replacement. Robot motions were simulated before this step; the company even had digital models of its lines to test for interactions between machines.

digital factory

Flex manufacturing was never fully used by Chrysler, but they did have a few examples—the Charger and 300 sedans, Challenger coupe, and Magnum wagon were all made on the same lines. The Grand Cherokee and Commander shared an assembly line, too. So did the aforementioned Compass, Patriot, and Caliber. And, later on, the Pacifica crossover shared a line with the Caravan and Town & Country minivans.

In theory, this meant that the company could make many different versions of the same car without production line delays—and at much lower tooling costs. This made it easier to reach the magic 100,000 breakeven point on the same basic car, by having different variants. The Compass, Caliber, and Patriot were a decent example of this—while none were especially popular, as the years went on, one model or another would tend to be far more popular. Before flex, it would not have been practical to make all three versions; and they couldn’t have easily switched from one to the other with sales. They certainly couldn’t have started building Dodge Darts on the same line.


Vehicles could (like the 300M, LHS, and other LH cars) have different wheelbases; they could have different numbers of doors; they could have different forms.

The investment in this technology took place over many years, and was pushed by Chrysler after its first uses to be more and more flexible—even if Daimler, and then Fiat, never chose to take full advantage of it.

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