The Mopar stories site

MoTales stories of Chrysler history, processes, and such

chrysler factoryAlso see Chrysler plants, labs, and other places...

Technologies and such

Diesel Slant Six: mo’ power, lo’ pollution
A solution Chrysler sorely needed

Computerized cars: Lean Burn and beyond
Much-maligned technologies they still use

Chrysler Firsts of the Carburetor Era
Pushing the entire industry forward

Chrysler Firsts of the Modern Era
When Chrysler had a global influence

Digital factories
Saving money and time by making it online

Chrysler CADCAM, Dassault CATIA, and NX
Making cars with computers

Wankel engines, Jack Smith, and Chrysler
The Road Runner creator explores a new engine (updated 2022)

Computerized Chrysler, 1980: Systems Beyond CADCAM
How they managed production and such with computers

Electric minivans (the originals): TEVan and EPIC
Chrysler invented the electric minivan - three generations of them

Sintered metals, Chrysler Oilite, and Amplex
The story of how the right man in the right lab led to a major advance in metals technology

Chrysler rockets from nuclear missiles to the Moon: Quick review
Chrysler's role as the primary contractor and developer on the Moon rockets and the earlier Redstone missiles

2025 Ram 1500 REV: Ram’s First Electric Pickup Truck
All the info, all the pics of the first electric pickup to tow 14,000 pounds

Chrysler’s flexible manufacturing: Impressive but perhaps underused
Making different cars on the same line, without pausing to change tools: the wonders of Mopar's flex system

2025 Ram 1500 Ramcharger: Range-Extended Electric Pickup Truck
692 mile range, 14,000 pounds towing, 4.4 quarters: inside the unique 2025 Ramchargers

Electric Mopars: Chrysler BEVs, From the 1880s to 2022
A brief story of Chrysler’s largely unknown and ignored battery-electric cars

Methods, creating cars, corporate change, and culture

USA vs Japan: plant changes for a new Chrysler (1989-94)
How Chrysler rescued itself

How was Chrysler Engineering organized in 1953-1954
(and what problems that would bring)

SCORE: Saving billions with supplier ideas
A true systems approach yielded major advances

Dodge Brothers vs Ford as Employers
Hint: the Dodges gave out free beer and Ford hired thugs

Unibody: Behind the Sudden 1960 Move
A stunning, massive shift—the surprising reason they did it

1990s Chrysler: Company on a Mission
One of the few good uses of mission statements!

Behind the (failed) 1972 effort to fix Chrysler’s product strategy
What might have been?

Extended enterprise: Bringing in the suppliers
Saving money and making better cars

Invention Factory: Liberty Group
Center for innovation or waste of time? You decide

Birth of the Chrysler Newport: 1960-62
How the Chrysler Newport was born; the first generation of the Chrysler-styled DeSoto

Naming cars
How Chrysler has named cars, with stories of some classics (Demon, Valiant, Volare, and so on)


Stories from Chrysler’s man on the Mitsubishi Board
Iacocca and working in Japan

Do you know these people from the Class of 1951?
Seriously, tell us!

Working for Chrysler president John Riccardo
An insider's story

Quick stories from Chrysler’s past
Volume 1: from a dyno tech, cost estimator, marketer, and product manager

Chrysler President L.L. “Tex” Colbert
Modernizing Chrysler, the 1957 debacle, the supplier scandal, and the Valiant

Quick stories from Chrysler’s past (Vol. 2)
Breaking brakes, the Chair, log manifold, and Orvis

Quick stories from Chrysler’s past, volume 3
Designing turbine blades, Design flooring, logos and badges, pentastars, and Mitsubishi

Meet the Cost Estimator: How Mopars Were Made (and Estimated)
Creating Chrysler's cost estimating department, 1950-1989, and a story or two

Jack Benny’s Maxwell (Chrysler Connections)
How Jack Benny ended up driving (on radio, TV, and the big screen) the predecessor of Plymouth and the Chrysler Four

Maxwell, US Motor, Standard: pre-Chrysler, 1904 to 1925
How Maxwell Motors morphed into U.S. Motor Company and Standard Motor, then finally became Chrysler Corporation in 1925 after making Chryslers for a year

Products (other than cars)

Mopars running on water: Chrysler Marine
The best, most innovative boats you could buy

Mopar clubs: the nationals
Our listing of national clubs with Web sites

Chrysler Corporation USA Sales in 1991
versus GM, Ford, and Others

1971 Chrysler Car and Truck Sales in 1971
versus GM and Ford

Chrysler press releases over the years
With many examples

Behind the Fratzog
Memorable 1960s-70s Icon Returning for 2025

Literature, prices, and ads

1973 Dodge Taxi brochure (and Mopar cabs)
The brochure and the full story: Dodge’s 1973 taxi lineup and the company’s history with cabs

1974 Dodge Dart-and-Challenger Foldout
Dodge’s seemingly odd 1974 Challenger and Dart brochure

1983 Chrysler New Yorker Fifth Avenue (brochure and info)
Advertising the Chrysler M-bodies

1983 Dodge Diplomat in Canada
Digging into the brochure and the car

Chrysler-Plymouth-Dodge ads of 1960: slant six, unibody, and torsion bars
How 1960 Chrysler Corporation ads focused on their dramatic car advances

Mopar engine ads of the 1960s: slant six and big V8s
Dodge and Plymouth ads featuring engines and slant six models

That huge Chrysler: Everything We Make ad
Taking you anywhere you want to go - including 238,000 miles straight up

1997 “Drive the Showroom” Package
Chrysler’s call to auto writers: Change your mind, we’re new!

Inside the Monroney: 1970 Plymouth Suburban
Explaining every aspect of the 1970 Plymouth car price sticker

Sticker and receipt: 1993 Plymouth Sundance
Diving into the Monroney price sticker and bill of sale for a 1993 Plymouth Sundance

1973 Dart Swinger and 1974 Dart Sport: Inside the Monroney
Diving into classic Dodge price stickers - what it all meant, what it all cost in today's dollars

Mopar car names: Star Trek, royalty, and crazy long
Cars named from Star Trek, hotels, and royalty; and the absurdly long Dodge and Plymouth car names

Dodge Dude: An Odd Name and Campaign for a Fully Capable Pickup Truck
The 1971 Sweptline pickup and its Don Knotts-led ad campaign

Stories and such

The Car as Companion
One Family’s Multi-Generational Journey with Mopar

Chrysler FAQ, Updated and Modernized
1994 newsgroup FAQ, updated and reprinted

How Ram was born of Avard Fairbanks and Dodge
One of the very few marques to be named after its own ornaments, and how that came to pass

Big Chrysler, Spooky Imperial: Car Spotter #29
Stories: the big Mennonite Chrysler, the spooky Imperial

Also see Chrysler plants, labs, and other places...

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