USA vs Japan: plant changes for a new Chrysler (1989-94)
How Chrysler rescued itself
How was Chrysler Engineering organized in 1952-1954
(and what problems that would bring)
SCORE: Saving billions with supplier ideas
A true systems approach yielded major advances
Dodge Brothers vs Ford as Employers
Hint: the Dodges gave out free beer and Ford hired thugs
Unibody: Behind the Sudden 1960 Move
A stunning, massive shift—the surprising reason they did it
1990s Chrysler: Company on a Mission
One of the few good uses of mission statements!
Behind the (failed) 1972 effort to fix Chrysler’s product strategy
What might have been?
Extended enterprise: Bringing in the suppliers
Saving money and making better cars
Invention Factory: Liberty Group
Center for innovation or waste of time? You decide
Birth of the Chrysler Newport: 1960-62
How the Chrysler Newport was born; the first generation of the Chrysler-styled DeSoto
Naming cars
How Chrysler has named cars, with stories of some classics (Demon, Valiant, Volare, and so on)
Chrysler Corporation’s organization: 1953
How Chrysler was organized in 1953, with explanations for modern readers
Tool engineers: Making the machines that made the cars
Inside one of the most skilled factory jobs of the 1940s-1960s
Also see Chrysler plants, labs, and other places...
Books by MoTales writer David Zatz
Copyright © 2021-2024 Zatz LLC • Chrysler / Mopar car stories and history.
